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BEP 388 LESSON - English for Sales - Business Development 6: Discussing a Proposal

Welcome back to Business English Pod for today’s lesson on business development and discussing a proposal with a new client.

In business development, as you build relationships with prospects, you’re on the look-out for problems you can solve or gaps you can fill. And when you find one, you’ll likely want to submit a proposal to the potential client. But clients rarely come back and accept your proposal as it is.

Indeed in the consulting world, it can take a lot of work just to get from the proposal to signing the contract. You need to discuss your proposal and close the deal. To help you get there, it’s a good idea to show enthusiasm for the project and invite questions. And during this process you’ll most likely need to educate the client about costs. You may also find yourself managing client expectations and asking some of your own questions.

In today’s dialog, we’ll listen to a conversation between Nick, an HR consultant, and Andria, an HR manager. Andria’s company is experiencing high turnover, and she’s looking for an outside perspective. Nick has submitted a proposal to help Andria’s company understand staff engagement. Now they’re discussing the specifics of the proposal with the aim of coming to an agreement.

Listening Questions

1. When Nick invites questions, what does Andria ask about?
2. What does Nick say to manage Andria’s expectations about the timeline?
3. What important information does Nick ask for at the end of the conversation?

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